Evaluation Question Three

3) What did you learn from your audience feedback?

From the viewing of our music video we received great audience feedback and we feel that we have learnt a great deal from our feedback, here are some of the following comments:









To get a better understanding of our audience feedback we asked 10 people to complete a scoring questionnaire of 8 topics of our music video. Lip-syncing, Editing on Beat, Narrative, Colourful, Success of projected background, Stop Motion, Mise en Scene, Enjoyment. Here are the results of our responses in the formation of a bar chart.

Media Audience Feedback

Overall from analysing our audience feedback we have learnt we were successful in producing a music video with precise lip syncing, however we learnt our audience would prefer to have more of a narrative in the video because they were interested to know what happens next, also because the pop genre is targeted towards young females who are able to relate to the female protagonist in the video. At the beginning of the course we constructed a questionnaire to gain information from our audience preferences for a pop genre video. From this we learnt that the audience preferred a performance based video as they enjoyed seeing the artist, however from comparing the feedback received before the video and the feedback received after the video viewing, we may have conformed to a performance based video too much because it was commented that the audience would have preferred to see more of a narrative video.

From the feedback received it was clear that the audience enjoyed the fast paced editing, especially of the photographs at the beginning of the video because the shots were edited to the best of the music. We learnt that this was successful because the photographs represented the theme of our video, 'Time'; a girl growing up and the change in time. We learnt that the mise-en-scene of the video was important for informing the audience of the pop genre. From the bar chart it is clear that the mise-en-scene was well received by the audience because the artist changed costume and make up throughout the video similar to Alexis Jordan's 'Good Girl' video. This made the video appear professional along with the studio lights in the photography room of the extreme close up shots.

Therefore we learnt how important the mise-en-scene is in a pop video from the original questionnaires aimed at the audience. We are pleased that from the following feedback we achieved successful mise-en-scene and from the bar chart and questionnaire we have learnt that our music video was well received and enjoyed by our audience.