Conventions of a promotion advert

1. To make the audience aware so that they have heard about the album release

2.To capture the interest so the audience are more likely to buy the album

3.Encourages the audience to buy the album

The purpose of an advert is to inform us about the product and then show us the benefits of the product and then persuade us to buy what we are seeing on the advert. In order to persuade the audience further, the advert needs to stand out in order to catch the readers eye. The ways in which adverts do this is by using bold colours and fonts in order to make it stand out so the audience are more likely to read it. Especially when targeting a particular audience, such as people who like Pop music, adverts usually make the artist's image bigger than the writing depending on how well known they might be.

This example shows Lady GaGa on the front cover of Billboard magazine and she is the main focus of the front cover. She stands out from all the writing and headlines. This represents her quirky style as she has purple hair so her fans are more likely to recognise her. Her name is not that big either so this shows that she is quite well known to be able to be recognised without her name being big on the cover.

This is another example: Chris Brown is on the cover, but this is slightly different as his face is not shown just a long shot of him from the side. The subtitle is a rhetorical question and his name is smaller than this. This may indicate that he too is well known so the advertisers did not think he needed his name big in order to be recognised. His clothes match the colour scheme of the magazine in order to stand out. As his genre is Pop the colour purple is used because it is both a masculine and a feminine colour as he is a male Pop artist.