Opening Shots

Our opening to the video is going to be lots of different photos of a couple from a wedding album. The photos are in black and white with a pink background and they are going to be placed down onto the background with the first seventeen beats of the song:

Change of Narrative

We have decided to change our narrative due to the male actor that we needed for it, not turning up. So because of this we have made some adjustments to our narrative which is now about a transvestite getting ready to meet his girlfriend. We are going to keep this a surprise until the end, so to achieve this we need to show extreme close ups of the male putting on make up and getting dressed. We might do shots of the back of him too. He is going to be in a relationship with a girl even though he still dresses up as a girl. We thought this would be good to reflect the fact that people should not judge relationships.

For the performance part of the video we are going to have Michaela lip syncing in a dress with a white background. Then to contrast this we might have her dressed in jeans and a baggy jumper with a black background. This is because we want to hint our narrative to the audience so by having her dressed more girly for one bit and then dressed down and looking more like a boy in the next bit, this will hint to the audience what is going on, even if the audience does not get it. We also want to include the boy's transformation to a girl by showing him walking towards the camera and gradually changing. This will be done with editing which is similar to the Tia Maria advert below:

Generic Conventions

Generic conventions of an album cover

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I found this presentation on the website below which gives a definition of generic conventions of album covers:
http://www.slideshare.net/rswan04/generic-conventions-of-an-album-cover

Katy Perry's album cover for Teenage Dream is what you would call a typical Pop genre cover as it has bright, bold colours. Like the presentation above says; it also has a picture of the artist (Katy Perry) which indicates the fact that she is probably well known so her audience would want to pick it up straight away. She has blue/purple hair which again makes her and her music genre stand out.

In the background there are different colours merged together but these are not too bold in order to make Katy Perry stand out from the background. She is looking up at the album name which looks as if it is a sign of a bar or club as it is lit up. Her name is then underneath near her photo and it is in bubble writing, which has a glossy and shiny effect. Like the presentation above has indicated, there are similar colours used throughout. The artist's name is similar to the colour of her lips, again like the presentation above has indicated, which could suggest that most pop artist's use this effect in order to make a connection with their genre.

I think the audience of this album cover would be mainly a female audience as the colours used such as: pinks, purples, blues are all girly colours. The album name, 'Teenage Dream' could also suggest that the audience would specifically be aimed at teenagers. Her audience would probably like this cover as it is girly and the artist stands out so they can easily identify it.

Digipak Research

Digipak-style cases grew in popularity among record labels and recording artists in the early 2000s. The video below shows how big a digipak can be and how many sides it can have, also what can be included in a digipak.

As shown above the digipak had a booklet included and a side that opened into a poster of the band.
4 panel 1 CD Digipak. Tray on right. 5.53" X 0.25" X 5": This is the size of the template above. I am still unsure of how many sides I want our digipak to be.

Digipak Research

A digipack is a CD or DVD case composed of a polystyrene or polyethylene CD tray glued inside a cardboard cover. They are considered environmentally friendly compared to plastic jewel or even slim jewel cases. Any cardboard based CD-ROM/DVD case is referred to as a digipack.
I think our digipak should be bold and colourful like the one above as it reflects our music genre. The one above has the name of the artist, plus a small photo of the artist in black and white which is a contrast to the bold colours in the background in order to make the artist stand out. The artist's name is a bigger font than the album name so it doesn't really stand out. I think this is a good idea as I like the name that we have for our band so I think it will look good in bold, big font.