Genre
Genre is from the French words "kind" and "sort" and is originally from Latin, Daniel Chandler argues (2001). It is the term for any category of Literature as well as well as various other forms of art and culture, e.g. music. Genre is also a tool that helps us study texts and the audiences responses to texts by dividing them into categories based on common elements. Genres are formed by conventions that change over time as new genres are invented and the use of old ones are abandoned. Often, works fit into multiple genres by way of borrowing and recombining these conventions.
Sub Genres
All genres have sub genres which means that they are divided into more specific categories that allow audiences to identify them by familiar and recognisable characters (Barry Keith Grant, 1995). However Steve Neale (1995) argues that "genres are not 'systems' but are processes of systematization".
Jason Mittell (2001) argues that genres are cultural categories that surpass the boundaries of media texts and operate within industry, audience and cultural practices as well.
Industries use genre to sell products to an audience. Media producers use familiar codes and conventions.
An example of this is a music video which is a medium intended to appeal directly to youth subcultures.
Pop culture (from wikapedia)
Outside of the academic field, genre regularly affects societies' pop culture. The mass media uses genre to differentiate between classes of popular subjects such as music, movies, TV, books, etc. Favoritism plays an important part of distinguishing one genre from another; fans of Horror look differently upon Comedy than fans of Romance do. Genre has also been used to shape differences in cultural aspects of these popular subjects.
Sub Genres
All genres have sub genres which means that they are divided into more specific categories that allow audiences to identify them by familiar and recognisable characters (Barry Keith Grant, 1995). However Steve Neale (1995) argues that "genres are not 'systems' but are processes of systematization".
Jason Mittell (2001) argues that genres are cultural categories that surpass the boundaries of media texts and operate within industry, audience and cultural practices as well.
Industries use genre to sell products to an audience. Media producers use familiar codes and conventions.
An example of this is a music video which is a medium intended to appeal directly to youth subcultures.
Pop culture (from wikapedia)
Outside of the academic field, genre regularly affects societies' pop culture. The mass media uses genre to differentiate between classes of popular subjects such as music, movies, TV, books, etc. Favoritism plays an important part of distinguishing one genre from another; fans of Horror look differently upon Comedy than fans of Romance do. Genre has also been used to shape differences in cultural aspects of these popular subjects.
American comedies are distinctly different from French ones, as Country music is noticeably unlike Irish folk music. Genres sort subjects (such as movies, music, books, etc.) efficiently, especially when following trends set by society. From walking in to the nearest movie rental store to searching for music via ITunes, genres are applicable in everyday life as organized classification systems. Even in places such as grocery stores or clothing stores, genres are utilized to form an ordered flow to determine the differences between smaller classes within one particular subject, pointing out the differences between fruit and dairy, and punk to mod. 
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