Above is the link to a website that sells merchandise by Katy Perry, promoting Katy Perry. As you can see the T-shirts have some of the famous lyrics printed on them by Katy Perry. This is promoting her as an artist as well as her music. Some of the merchandise has her lyrics on whilst others say her name. Both of these promote her which is an effective way to win over fans by using fashion as well as her music.
At the top of her website there is a picture of Katy Perry wearing blue hair to show that she is quite a quirky artist. She is also using the gaze to interest her audience because it catching their eye to buy her merchandise.
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