Katy Perry Merchandise

http://www.bandstores.co.uk/shop/katyperry/products.php?cat=638

Above is the link to a website that sells merchandise by Katy Perry, promoting Katy Perry. As you can see the T-shirts have some of the famous lyrics printed on them by Katy Perry. This is promoting her as an artist as well as her music. Some of the merchandise has her lyrics on whilst others say her name. Both of these promote her which is an effective way to win over fans by using fashion as well as her music.

At the top of her website there is a picture of Katy Perry wearing blue hair to show that she is quite a quirky artist. She is also using the gaze to interest her audience because it catching their eye to buy her merchandise.

Music Video Analysis

Music Video Analysis

Performance vs Narrative Video

Performance- A performance video is where the video contains filmed performance and it often shows the artist. It could include an audience where the artist could be performing on stage or walking down a road singing or rapping. One of my favourite performance videos is What I've Done by Linkin Park. Although this is a performance video it also tells a story so it could be seen as narrative as well as Mcfly- The Heart Never Lies:
( http://www.youtube.com/watch?v=6gXh6iR5Ogo )




This is a performance video but it is in the middle of the desert which shows that not all performance videos have to be in a familiar location or on a stage.

Narrative- A narrative video is like a silent movie with music to go to it, so basically a short story. Most of the time the lyrics tell the story in the video like in the video Stan by Eminem and Dido:




I really like this video because the lyrics are being performed so it is like a short film. This I think is really effective because it will make the audience want to watch the video.