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Final Music Video

Digipak

Digipak

Magazine Advert

Magazine Advert

Thursday, 31 March 2011

First Completed Music Video Draft

We finally have an ending to our music video, however we still have a lot to do in terms of tidying the editing to make sure it is completely on time. We also want to make a few changes such as:



  • Where the shot zooms into the door and then back out again to show a change in time as Michaela has changed into a dress, we want to change to a clock. We will film the clock passing time and then make the shot faster on clip adjustments.

  • The photos at the beginning also need to be changed. We have decided to change them to photos of Michaela as a baby and growing up in each photo to show how quickly time goes by and to show that she is now a teenager to relate to the song title 'Teenage Dream' and this will make our narrative clearer to the audience.

  • Where there are jump cuts also need to have sharper editing to go to the beat of the song.

  • Where there is stock animation with her nail varnish changing colour and her hand moving, we want to include more colours. This is because after showing it to someone, this was the feedback they gave us and we agree that it will make the editing better.

  • We may also change a few shots around

  • The beginning where the music is played also needs to be longer to make it clear to the audience what it is.



Tuesday, 29 March 2011

Change of Photos

We have decided to change our opening photos for out video. Instead of having photos from a photo album, we are using photos of Michaela with friends, in the same dress she is changing into in the video. This is so it looks like she is getting ready to go out somewhere and seeing as we are not using a narrative in our video anymore, the new opening will make more sense.

Sunday, 13 March 2011

Behind the Scenes Hair

This is a video we edited when we styled Michaela's hair:

Changed Video Idea

When we were watching our video back so far, we noticed that the narrative was quite confusing, and it was unclear as to what was happening in the video. Michaela showed it to her sister, and without knowing what the narrative was about, she was confused as to what was happening. With this in mind, we have decided to make the video all performance. This is mostly what Pop videos are anyway so we do not mind changing it. I think in order to make it interesting though, we need a lot of different camera shots and angles, different locations, and different costumes. We already have most of these elements anyway. The video below is an example of a performance video, so we could use some of the ideas from this video:




This is our storybaord for our changed video idea:

Monday, 7 March 2011

Second Magazine Advert Draft

This is my second magazine advert draft. I am not sure that I like this one I think I prefer the other one because I think it looks more like an album advertisement whereas this one does not seem to stand out very much. I think the same image is quite boring and I do not think the writing is very clear, even though I have put a border around it. So I think I prefer using a different image and then the album image because it looks more like an advertisement.

First Draft of Magazine Advert

This is my first draft of a magazine advert. I have used a different image to the one on the album cover and have used a pink border similar to the album cover to keep the theme going to it is recognisable to the audience. I have used the same style font as the one on the album cover as well to show some similarity. I have used a different font for the record label and the website because it was unclear in the other font.

Album Advert Analysis

I found this advert online and it is a Pop advert album release. In this advert, the image of the artist is a close up image of the album cover. So I am thinking of creating my magazine advert like this as many adverts use the same idea. However the magazine advert that I found of Katy Perry, uses a different image of her to her album cover. So I might try out both ideas and see which one I prefer. Either way I am going to show a smaller image of the album cover.

Saturday, 5 March 2011

Music Video Draft

This is what we have edited so far for our music video:



We used a projector in the background which has worked quite effectively because it makes the video more interesting to watch.

Friday, 4 March 2011

Magazine Advert Analysis

This is some analysis that we did in class:

Thursday, 3 March 2011

Advertisement Analysis

Advertisement Analysis

Wednesday, 2 March 2011

Conventions of a Music Advertisement

  • Release date
  • Image to represent the band/artist/photographs/graphics
  • Album name and information
  • Record label
  • Website
  • Reviews or ratings
  • Same image as album cover- synergy
  • Record labels logo
  • Tracks featured
  • Slogan/tagline
  • Quotes from newspapers
  • Product content
  • Magazine reviews/endorsements-smash hits
  • Tour dates
  • Outlets in which available e.g. HMV, Amazon
  • Limited edition
  • "Out now"/"debut album"
  • Offers free download